Privacy Policy — ENDLESLOOP

1. INFORMATION WE COLLECT

ENDLESLOOP (“we,” “us,” or “our”) values your privacy. This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit our website (“Site”), and our practices for collecting, using, maintaining, protecting, and disclosing that information.

We may collect the following categories of information:

Information you provide directly: When you subscribe to our newsletter, fill out a contact form, respond to a survey, or communicate with us via email or social media, we may collect your name, email address, mailing address, phone number, and any other information you choose to share in your message.
Automatically collected information: When you browse the Site, we may automatically collect certain information about your device and visit, including your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and the date and time of your visit. We collect this information through cookies, web beacons, and similar technologies (see Section 4 for details).
Email engagement data: If you subscribe to our newsletter, we may track whether you open our emails and click on links within them, to help us understand what content interests you most.

We do not collect or store payment information. All purchases are conducted through Amazon (see Section 3), and your payment details — including credit card numbers, billing addresses, and transaction records — are handled entirely by Amazon. We never see, access, or retain your financial information.

2. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

To provide and improve our services: Responding to your inquiries, processing newsletter subscriptions, personalizing your Site experience, and delivering the content and product recommendations most relevant to your interests.
To communicate with you: Sending you periodic emails with updates, new collection launches, styling tips, and promotional offers — but only if you have opted in to receive such communications. You may unsubscribe at any time.
To analyze and optimize: Understanding how visitors use the Site so we can improve navigation, content, and overall user experience. We use aggregated and anonymized data for analytics purposes.
To comply with legal obligations: Responding to lawful requests from government authorities, enforcing our Terms of Use, and protecting the rights, property, and safety of ENDLESLOOP, our users, and the public.

3. AMAZON & THIRD-PARTY PURCHASES

ENDLESLOOP is a brand showcase and editorial platform, not an e-commerce store. All “Shop on Amazon” links on our Site redirect you to our official storefront on Amazon.com (“Amazon”), a third-party marketplace operated by Amazon.com, Inc. and its affiliates.

When you make a purchase on Amazon:

Your entire transaction — including payment processing, billing, shipping, returns, and customer service — is handled exclusively by Amazon through your Amazon account.
Amazon collects and processes your payment information, shipping address, contact details, and order history according to Amazon’s own Privacy Notice and Conditions of Use.
ENDLESLOOP does not receive, collect, store, or have access to your credit card numbers, billing addresses, or any other financial data related to your Amazon purchases.
We may receive aggregated, anonymized sales reports from Amazon that do not identify individual customers.

We strongly encourage you to review Amazon’s Privacy Notice and Conditions of Use before completing any purchase to understand how Amazon handles your personal and financial information. ENDLESLOOP is not responsible for Amazon’s data collection, use, or security practices.

4. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to enhance your browsing experience and collect information about how you interact with our Site.

What are cookies? Cookies are small text files that a website or its service provider transfers to your computer’s hard drive through your web browser (if you allow). They enable the site’s systems to recognize your browser and capture and remember certain information.

How we use cookies:

Essential cookies: Necessary for the Site to function properly, such as maintaining your session or remembering your cookie preferences.
Analytics cookies: Help us understand how visitors engage with the Site — which pages are most popular, how users navigate, and where improvements can be made. We use tools such as Google Analytics for this purpose.
Functional cookies: Remember your preferences (such as display settings) to create a more personalized experience.
Marketing cookies: May be used by our advertising partners to deliver relevant ads to you on other platforms and measure the effectiveness of our marketing campaigns.

Your choices: You can choose to have your computer warn you each time a cookie is being sent, or you can turn off all cookies through your browser settings (such as Chrome, Safari, or Firefox). Each browser is slightly different — consult your browser’s help menu to learn how to modify your cookie settings. Please note that disabling cookies may affect certain features of the Site and some services may not function properly.

Third-Party Pixels and Cookies: When you visit our Site, log in, register, or open an email, cookies, web beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving such advertising by contacting us directly.

5. HOW WE SHARE YOUR INFORMATION

We do not sell, trade, or rent your personal information to third parties for their own marketing purposes. We may share your information only in the following limited circumstances:

Service providers: We engage trusted third-party companies and individuals to perform functions on our behalf, such as hosting our Site, sending newsletter emails, analyzing Site traffic, and providing customer support. These service providers have access to your information only as necessary to perform their functions and are contractually bound to maintain its confidentiality and security.
Legal compliance: We may disclose your information when we believe in good faith that disclosure is necessary to comply with applicable laws, regulations, legal process, or governmental requests; to enforce our Terms of Use; to detect, prevent, or address fraud, security, or technical issues; or to protect the rights, property, or safety of ENDLESLOOP, our users, or the public.
Business transfers: In the event that ENDLESLOOP is involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any change in ownership or use of your personal information.
Aggregated or de-identified data: We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you with third parties for marketing, advertising, research, or other purposes.

6. DATA SECURITY

We implement and maintain reasonable administrative, technical, and physical safeguards designed to protect the personal information you provide against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. These measures include encryption (SSL/TLS) for data transmission, firewalls, secure server configurations, and access controls.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your personal information using commercially acceptable means, we cannot guarantee its absolute security. Any transmission of personal information is at your own risk.

You are also responsible for maintaining the confidentiality of any account credentials you create and for restricting access to your devices. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately at support@endlesloop.co.

7. YOUR RIGHTS & CHOICES

You have the following rights and choices with respect to your personal information:

Access & correction: You may request access to the personal information we hold about you and ask us to correct any inaccuracies.
Deletion: You may request that we delete your personal information, subject to certain exceptions (such as when we are legally required to retain it).
Opt-out of marketing: You may unsubscribe from our marketing emails at any time by clicking the “unsubscribe” link at the bottom of any email we send you, or by contacting us directly. Please note that even if you opt out of marketing, we may still send you non-promotional communications related to your account or transactions.
Cookie preferences: You can manage cookie settings through your browser as described in Section 4 above.
Do Not Track: Some browsers offer a “Do Not Track” (“DNT”) signal. Because there is no consensus on how to interpret DNT signals, our Site does not currently respond to them. We will continue to monitor this area and will update our practices as standards evolve.

To exercise any of these rights, please contact us at support@endlesloop.co. We will respond to your request within the timeframe required by applicable law, typically within thirty (30) days. We may need to verify your identity before processing your request.

8. CALIFORNIA PRIVACY RIGHTS

If you are a resident of California, you are entitled to certain rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These include:

Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources from which we collected it, the purposes for which we use it, and the categories of third parties with whom we share it.
Right to Delete: You may request that we delete the personal information we have collected from you, subject to certain exceptions provided by law.
Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
Right to Opt-Out: While we do not sell personal information as defined under California law, if our practices change, you will have the right to opt out of the sale of your personal information.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights under California law.

To exercise your California privacy rights, please contact us at support@endlesloop.co. You may also designate an authorized agent to make a request on your behalf.

9. CHILDREN’S PRIVACY

Our Site is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13 without parental consent, we will take prompt steps to delete that information. If you believe that a child under 13 has provided personal information to us, please contact us immediately at support@endlesloop.co.

10. INTERNATIONAL DATA TRANSFERS

ENDLESLOOP is based in the United States, and the information we collect is processed and stored in the United States. If you access our Site from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States, where our servers are located and where our central database is operated. The data protection laws of the United States may differ from those of your country of residence.

By using our Site or providing us with any information, you consent to the transfer, processing, and storage of your information in the United States.

11. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining how long to retain data, we consider the amount, nature, and sensitivity of the information; the potential risk of harm from unauthorized use or disclosure; the purposes for which we process it; and applicable legal requirements.

When we no longer need your personal information, we will securely delete or anonymize it. If deletion or anonymization is not possible (for example, because it resides in backup archives), we will securely store the information and isolate it from further processing until deletion is possible.

12. THIRD-PARTY LINKS

Our Site contains links to third-party websites and services, including Amazon.com, social media platforms, and affiliate partners. This Privacy Policy does not apply to those third-party sites. When you click on a link and leave our Site, the privacy practices of that third party govern your use. We encourage you to review the privacy policies of every website you visit.

ENDLESLOOP assumes no responsibility or liability for the content, privacy policies, or practices of any third-party websites or services.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make changes, we will update the “Last updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Site after any modifications constitutes your acceptance of the updated Privacy Policy. If we make material changes, we will provide a more prominent notice (such as an email notification or a banner on the Site).

14. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, we would love to hear from you. Please reach out through any of the channels below:

Email: support@endlesloop.co

We aim to respond to all privacy-related inquiries within two (2) business days.